Privacy Policy -

1. Introduction

Strong Roots Flooring Inc. (“Strong Roots Flooring,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website strongroots.ca, contact us through our online forms or advertisements, or engage our services.

This policy is written in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada and British Columbia’s Personal Information Protection Act (PIPA).

By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website or submit your information to us.

2. Information We Collect

We collect personal information that you voluntarily provide to us, as well as certain information automatically collected when you visit our website.

Information you provide directly:

Your name

Contact information, including phone number, email address, and mailing or service address

The type of flooring service you are inquiring about

Any additional details you choose to share when you contact us or request a quote

Information collected automatically:

Device and browser information (such as IP address, browser type, device type, and operating system)

Website usage information (such as pages visited, time spent, and referring website)

Advertising interaction data (such as which ads you clicked or viewed)

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries and provide quotes or estimates

To schedule and deliver flooring services, including hardwood refinishing, installation, and repair

To communicate with you about your project, appointments, and service updates

To operate, improve, and secure our website

To measure and optimize the performance of our advertising campaigns

To comply with our legal, regulatory, and tax obligations

4. Third-Party Analytics and Advertising Services

We use trusted third-party services to help us understand how our website is used and to deliver and measure advertising. These services may collect information about your visits to our website and other websites through cookies and similar tracking technologies.

Google Analytics. We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as pages visited, time spent on site, and referring URLs. You can learn more and opt out at https://tools.google.com/dlpage/gaoptout.

Google Ads Conversion Tracking. We use Google Ads to advertise our services and Google Ads conversion tracking to measure the effectiveness of those ads. This allows us to see which ads lead to calls, form submissions, or other interactions.

Meta (Facebook) Pixel. We use the Meta Pixel and related tracking tools to measure the effectiveness of advertising on Facebook and Instagram, and to show relevant ads to people who have visited our website. You can manage your ad preferences in your Facebook and Instagram account settings.

These third-party providers have their own privacy policies that govern how they collect and use information. We encourage you to review them.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the site, analyze usage, and deliver targeted advertising. Cookies are small text files stored on your device that help websites recognize return visitors and remember preferences.

You may control cookies through your browser settings. Most browsers allow you to refuse or delete cookies, but doing so may affect your experience on our website.

We do not sell your personal information. We share limited personal information only in the following circumstances:

Subcontractors and service partners. When your project requires a subcontractor or service partner (for example, to complete a specialized portion of the work), we share only the minimum information needed to complete the job — typically your name, service address, and phone number. Our subcontractors are expected to handle your information with the same care described in this policy and to use it only for the purposes of your project.

Service providers. We share information with service providers who help us operate our business, such as website hosting, analytics, and advertising platforms described in Section 4.

Legal and safety reasons. We may disclose information if required to do so by law, court order, or government request, or where we believe disclosure is necessary to protect our rights, property, or safety, or that of our customers or others.

Business transactions. If Strong Roots Flooring is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you and apply protections consistent with this Privacy Policy.

7. How Long We Keep Your Information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including providing the services you requested, complying with our legal and tax obligations, resolving disputes, and enforcing our agreements. Once information is no longer needed, we securely delete or anonymize it.

8. How We Protect Your Information

We use reasonable physical, technical, and administrative safeguards to protect the personal information we collect against unauthorized access, loss, theft, disclosure, and alteration. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Under Canadian privacy law, you have the right to:

Access the personal information we hold about you

Request correction of inaccurate or incomplete information

Withdraw your consent for us to use or disclose your information, subject to legal and contractual restrictions

Request that we delete your information, subject to our legal retention obligations

Lodge a complaint with the Office of the Privacy Commissioner of Canada (www.priv.gc.ca) or the Office of the Information and Privacy Commissioner for British Columbia (www.oipc.bc.ca)

To exercise any of these rights, please contact us using the information in Section 12. We will respond to verified requests within 30 days.

10. Children’s Privacy

Our website and services are directed to adults. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise any of your rights under this policy, please contact us at:

Strong Roots Flooring Inc.
#109 – 2544 Enterprise Way
Kelowna, BC V1X 7X5
Email: info@strongroots.ca
Phone: (250) 765-3123